Love Haus – an exciting new lingerie brand designed entirely by women – gracefully fills a significant void in the current lingerie market. Created with the confident and modern woman in mind, the sexy lingerie label commands attention and ignites desire with a complete line of intimate apparel from sheer lace bralettes, sultry push-up bras, and barely-there panties to feminine corsets and cozy loungewear. With distinctive qualities of sleek comfort, runway-worthy European flair, and a classic sensuality that transcends its sex appeal, Love Haus also rings in at a fabulous price point that defines “affordable luxury.” The brand and its varied looks were dreamed up by an exclusively female design team, infusing Love Haus with an authentic perspective of what their client – a fashion-forward contemporary woman who appreciates the finer things – truly craves. Love Haus bases its design philosophy on empowering women both in and out of the bedroom by presenting sensual yet comfortable pieces that transition from everyday wear to a sexy night in – or even out.

“It was important for the design to come from a woman’s perspective” says Love Haus CEO and designer Angela Chittenden. “As women designers, we know our bodies. We know what women like, what they want to cover up, and what makes them exude that sexiness that comes from feeling confident in what they have on. But don’t get me wrong, the men will love it, too!”

Love Haus debuts by unveiling 6 collections that embody California comfort and European sophistication, each capturing the essence of the unapologetically sexy woman. The brand has partnered with top European fabric mills to bring clients curve-enhancing silhouettes crafted in luxurious materials including super-soft stretch satin, French terry, modal and delicate lace.

The 6 Love Haus collections tempt with an array of looks for women of any shape and sensibility – each artfully captured by renowned celebrity and fashion photographer, Yu Tsai. Famous for photographing numerous supermodels from Kate Upton to Irina Shayk, Tsai brings each collection to life in a way that feels alluring yet accessible to real women. From retro glamour girl in an artisan-style corset and lace bed jacket to Roman goddess in a draped chemise and signature “micro thong,” women can finally feel comfortable, confident and naturally themselves in the bedroom thanks to Love Haus.

Love Haus also fills the demand for designer lingerie at an affordable price point by offering quality, European-inspired styles all for under $100. The brand’s fashion-inspired cuts and sleek fabrics encourage wear beyond the boudoir, which adds a layer of value to their smart designs.

Presented with beauty, grace, and the perfect balance of sex appeal and unrivaled comfort, Love Haus pieces are destined to become classic wardrobe staples. With several deliveries expected throughout the year, the multi-faceted women who fall in love with Love Haus will find there’s always something new to suit their next mood or occasion, from easy lounge pants to a knockout statement piece, such as a lace maxi skirt that hugs her body in all the right ways.

The full Love Haus lingerie line is available online at lovehaus.com and specialty boutiques worldwide.

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